The U.S. Media Empire in Latin America (with four pages of charts and tables)
Frappier, Jon
In the last decade, television has become the single most important medium in the United States. Advertising agencies, survey research and McLuhan all agree that television is the most pervasive...
...The Committee's chairman was Dr...
...ABC, through its television stations, is fostering an artificial consumerism which in most Third World countries should not be higher priority than educaton, health and basic economic development...
...Circuito YSR fusion Ch...
...Thomp - 4 200,000 EL SALVADOR McC-Erick $ .25 3 $41 35,000 $41 HAITI 1 10,000 PUERTO RICO BERM Grant 1 Len New $2,5 17,000 McC-Erick 1.7 N.C...
...C., O (1965) St...
...Not in one country or on one continent, but all over...
...During that decade, the television market in the United States was still expanding...
...9 (1962) (repeats Ch...
...Wilson Dizard pointed out in his book, Television: A World View, that more than any other medium, TV has the ability to identify and define our environment...
...Caribbean Broadcasting Ch...
...5) San Pedro Sula, Honduras HRSU-TV...
...Although CBS and NBC's overseas investments are not extensive, the facilities they do have tend to be in strategic areas...
...4) San Salvador, E1 Salvador Panama City, Panama PAN AMERICAN ROADCASTING CO.- TV Stations QAX4U-TV...
...The growth of television abroad had something to do with this uspsurge, since the head-start Ameri can agencies had in dealing with the medium commercially has given them a highly exportable knowhow...
...7) and PRODUCTION CMPANIES: Teleprograma Acapulco, Mexico TDIE-WIFE RQOADCAST- Production Co...
...It is possible to foresee use of closed circuit television by major companies doing a worldwide business to link together their offices and affiliates in order to kick off a new sales campaign or to demonstrate a new product or to analyze a new marketing situation in the far corners of the world...
...A contract for installing a complete system usually runs for five years...
...of P.R...
...NBC is involved in Monterrey, Mexico...
...Gov't.-40% Ownership: Bartell-60...
...es are NACIA NEWSLETTER Vo'l...
...alone, 690 firms engaged in 1,200 new overseas activities...
...The reason is clear...
...Moreover, since the funding of television broadcasting depends heavily on advertising, there exists among the few networks strong competition to tantalize the largest audience and therefore, any creative experimentation with television for social and cultural ends is stifled...
...A man setting up a commercial station abroad has to be pretty sure he knows how to compete - and we have more knowledge in this field than anyone else in the world...
...11 San Juan, Puerto Rico Caracas, Venezuela Screen Gems-100% Owned with able Espina WOLE-TV...
...American Colonial Broadcasting Corp...
...More important, since production facilities were so costly, approximately 80% of the programs shown in Latin America originated in the United States (programs such as "The Flintstones," "I Love Lucy," "Bonanza," "Route 66," etc...
...The market for TV sets and other programming and transmitting equipment was becoming saturated...
...As one might predict, CATVN, through ABC International, has a centralized advertising sales program and a film distribution system...
...The significance of these observations becomes more meaningful since the power which controls the communications media, both in the U.S...
...Thomp 1.1 Erwin Wasey - Y. R. 5.( 400,000 INTER-AMERICAN PUBLICATIONS SCREEN PAN-AMERICAN GEMS BROADCASTING NATIONAL BROADCASTING COMPANY ABC AMERICAN MUDA TIME-LIFE BROADCASTING CARIBBEAN NETWORKS HONDURAS McC-Erick 15,00 $105 15,000 DOMINICAN REPUBLIC Y. R. $ .9 4 $125 52,500 PERU Grant McC-Erick $2.5 J.W...
...aotes have been motivated by survival instincts as well as the prospect of additLoral profits...
...Time-Life has invested approximately $6 million in Rio's leading TV station which is owned by the same family that puts out U Globo, the largest circulating newspaper in Brazil...
...For instance, ABC can offer financial support, technical and administrative services, personnel -raining programs, a program buying service and, in addition, act as the station's ,L.'.s representative...
...ABC's leadership in the international field is, at first, difficult to explain, since it is not only financially weaker than CBS and NBC, but is also the least viewed of the three major U.S...
...Neither CBS nor NBC has gone into the international market on the scale of ABC...
...U.S...
...erica Ch...
...dia corporations have a financial interest...
...13 (subsidiary of Venevision-Ch...
...Oae trade magazine has suggested that NBC's interest in developing TV systems around the world is not primarily for control but to stimulate the demand for TV equipment, of which RCA is a leading producer...
...Of the three major TV networks in the United States, ABC has been the leader in penetrating the overseas market through its international organization known as Worldvision, a collection of commercial TV stations abroad in which ABC has invested...
...II, No...
...Television's emphasis on consumerism will not only lead to increased frustrations for many Latin Americans, but it will continue to distort, as U.S...
...TeleAruba PJC-TV...
...Thomp 4.2 14 3,200,000 ANTIGUA 2 5,000 BRAZIL Grant McC-Erick $6.8 J.W...
...4 (also provides services for Ch...
...The original promoters of television in Latin America emphasized the medium's potential in the educational field...
...companies, who would naturally encourage the involvement of tavision in helping to sell their products (through advertising...
...The Japanese economist, Shigeto Tsuru, expresses the point, rather pessimistically, that the media serves those who control it...
...13), again with Time-Life and CBS.] NBC has its investment in Radio Caracas-TV (Ch...
...fdver- tisin agencies into new and strange lands...
...manufac- Cturers to new markets overseas have drawn - and, to some extent, pushed - U.S...
...Management services involve everything from advising to actually establishing an entire television THE INDUSTRY'S STILL TALKING...
...Advertising Agency Abbreviations: F.C...
...This is conveyed not only by the images and information presented, but also by the material which does not appear...
...In 1961, free world advertising expenditures amounted to well over 19 billion dollars...
...7 is repeated in the four following cities: Golfito, Puntarenas, San Isidro, Turrialba HISD-TV...
...television networks (ABC, CBS and NBC) is scarcely measurable...
...Another important aspect of the proposed merger for ABC was that ITT is one of the five American commercial carriers authorized by the Federal Communications Commission who can purchase channels from Comsat (Communications Satellite Corp...
...2 (1962) Panama City, Panama Ch...
...9 (1958) Ch...
...The important factor is that CBS, and also NBC, s-ave a different set of priorities than ABC...
...El Socorro Ch...
...4 (1952) (Gov't., commercial) Santo Domingo, Dominican Republic HCPTVE...
...Source: Television Magazine, September and October, 1965...
...Television Magazine, October 1966...
...Western Broadcasting Corp...
...If there were a society on this earth somewhere which would make full use of the highly developed techniques of communication of today for the sole purpose of its inhabitants' autonomous cultural needs, it would be an experience of a lifetime for us to visit there-for us who daily, even hourly, cannot escape from the onslaught, either subtle or crude, of modern commercialism in a capitalist society...
...private direct investment in the country (in millions...
...Leeward Islands Television Services Ltd...
...12 (1960) Aguadilla-Mayaguez, Puerto Rico Screen Gs-33% CARIBBEAN NETWORKS, INC.- TV Stations RPC-TV...
...Both companies are also taking on the appearance of conglomerates...
...Antilles Ownership: Bartell-60...
...La Cumbre Ch...
...corporations continue to prosper and ABC's role in that process is summed up in their own words...
...2 San Juan, Puerto Rico WCRA-TV...
...YNSA-TV i. 6 (1961) Ch...
...Televisora Nacional S.A...
...Teleonce Dic6n S.A...
...In 1958, he went to Argentina to set up Proartel (Ch...
...5 (1960) Ch...
...Goar Mestre and others-60% WOMETCO ENTERPRISES- TV Stations CATV System Freeport, Grand Bahamas SCRME GS- TV Stations WAPA-TV...
...Thomp 6.2 42 $1,326 5,000,000 TRINIDAD 2 36,000 $350 GUATEMALA McC-Erick - 4 45,000 $170 ECUADOR McC-Erick - 6 45,000 $51 -6this seems to be the case in Latin America...
...Tlehaiti S.A...
...8 (1956) Managua, Nicaragua *ABC's Iatin American Television International Network Organization-9TV-2...
...Time-Life and CBS each hold 20% interest in the production company Provental (Ch...
...Overseas Business Report...
...government officials and businessmen, the Central American countries agreed to form an economic common market...
...2Caracas) Caracas, Venezuela LATINO Ch...
...They also needed sponsors, thus sending the advertising agencies scurrying around to find their eagerly waiting clients...
...Radio America TV...
...Sources: Television Factbook, 1967...
...It became obvious to those who are responsible for turning up a profit ,tha., t2le only way to solve the problem was to increase the distribution of TV progra=min!,o By 1960, Latin America had proved to U.S...
...The local TV stations needed tlevi3ion equipment and technical assistance...
...Telesistema Mexicana Ch...
...CBS and NBC possibly consider ABC's role overseas to be primarily that of an international advertising agency, more concerned with the buying and selling of programs and advertising space...
...making a technical survey, suggesting an overall program, setting up a staff to implement the program (three NBC personnel, a general manager, director of engineering and director of administration, are put in charge of the project), designing, constructing and equipping the TV studios and finally, supervising and assisting in the station's broadcasting...
...From Worldvision, Your Passport to the ioture put out by ABC International Television, Inc.-7system for a country...
...NBC has had "many, many requests to invest in government stations, particularly in the new emerging nations...
...Primera Televisi6n Ecuatoriana Ch...
...6 (1964) Quito, Ecuador Teleradio Centroamericana Ch...
...It seems probably that the decision to go abroad was based on these limitations - that is, since the competition was so strong in the United States it would be more profitable to move into a market where the competition was less fierce...
...st, "but ;t -p-orCtunities just haven't been there as we define opportunity...
...GROWTH OF LATIN AMERICAN TV TV AND CARIBBEAN TELEVISION Stations Sets 1955 32 619,000 1958 75 2,314,500 1961 137 4,522,000 1964 217 6,645,700 Source: U.S...
...TeleCuraqao Ch...
...A case of intensive involvement by U.S...
...4) and Screen Gens has a part interest in Canal Once Television (Ch...
...Ralph Hetzel, executive vice president of the Motion Picture Association of America, in their Foreign Income of U.S...
...They are the first to develop-iiia loyalties which set the pattern for others...
...First, the conservative factions of the corporations" boards of directors were skeptical that a large enough market existed in Latin America to make it profitable...
...Ltd., Novelle Richards and Assocs...
...The spending power of this trend-setting audience is upward of $136 billion in disposable income...
...Information Agency...
...Time-Life's interests in Rio de Janeiro, Brazil became the focus of controversy in 1965 when conservative nationalist Carlos Lacerda attacked the Brazilian government for not acting on Time-Life's "unconstitutional" involvement in TV-Globo (no foreigners can own or participate in the administrative orientation of journalistic enterprises...
...10) Carabobo (Ch...
...From the trade magazine, Television Ae, July 1, 1968 (International Issue...
...Advertising agencies, survey research and McLuhan all agree that television is the most pervasive and influential form of dissemination and attitude formation...
...When it comes to private companies, we figure that we operate on the same basis...
...If television was able to attract the necessary audience in those underdeveloped countries to the south, then the U.S...
...Radio-TV Guatemala S.A...
...John's, Antigua, West Indies Ownership: CBS, Gov't., Rediffusion Ltd., Bermuda Broadcasting Co...
...Minimum contribution for 1-yr...
...6) TeleTrece Ch...
...i"tt.sing affluence in the developed countries and the steady march of U.S...
...but these particular media entrepreneurs realized that television would be profitable not only in terms of money but also as a mechanism to mold opinions and to relieve people's frustrations through entertainment...
...INTERESTS IN LATIN AMERICAN TELEVISION STATIONS OGTi: lhe following table Lists Latin Amermican and Caribbean TV stations in which U.S...
...Cadena Venezolana de Televisi6n Buenos Aires, Argentina Caracas, Venezuela Ownership: Time-life Bdct.-20...
...Goar Mestre and others-60% OAY4A-TV (Pantel...
...Finally, by the end of the 1950's and in the early 1960's the demand began to taper off...
...4 (1959) Ch...
...This investment is related to services which ABC International is able to provide for the Worldvision station...
...First, ABC will invest in the television station...
...Capital Broadcasting Co., Ltd...
...Scottish TV-40% ZAL-TV...
...Ren6 Picado E.-25% Ch...
...ABC is attempting to create a single world-wide medium that an international advertiser can buy in a centralized way, while the advertising agencies are attempting to spread their services abroad to bring them closer to the variety of media around the world...
...The differences in political content projected by the three major U.S...
...In 1960, after much persuasion by U.S...
...The four other authorized carriers are AT&T, RCA, Western Union and the Hawaiian Telephone Co...
...7 (1958) Ponce, Puerto Rico Luis Ferre-10%-11ment or quasi-government operated and doesn't offer much inducement to invest...
...Also, the production of programs and films was becoming very expensive...
...W ;s7a had expliratory talks in South America--in Colombia, Brazil, Chile--but they Juat weren't ;^t...
...According to NBC, a large contract wil) include analyzing the aims of the client country (why does it want TV...
...As you go around the world, television is either governi HAVE YOU HEARD ENOUGH...
...However,-5U.S...
...About 1959 a gentle curve representing the expansion of American advertising agencies overseas started an abrupt climb which hasn't yet levelled off...
...TeleCuraqao Ch...
...The figure in the lower right corner under each country is the amount of U.S...
...and latin America, is concentrated in a few men and their corporations...
...Televisora Panamericana Ch...
...Instituto Nacional de Radio y Televisi6n (gov't-controlled and commercial) Ch...
...media corporations did not invest heavily during the early stages of Latin American television...
...What seems clear is that CBS and NBC see themselves as broadcasters, and therefore they want control of TV stations abroad...
...Universidad Cat6lica Ch...
...Televisora Am- WSUR-TV...
...From a report issued by the National Citizens Commission's Committee on Space meeting at the White House Conference on International Cooperation during the winter of 1965/66...
...8 (1964) Caracas, Venezuela Ownership: CBS-20...
...announced in December, 1965...
...Television Around the World" by Ralph Tyler in Television Magazine, October 1966, p. 33...
...U.S...
...the U.S., in 1967, exported $4.1 million worth of merchandise to atin America...
...4 (1954) Ch...
...1 EXCLUSIVE...
...has political content...
...Proartel Ch...
...PJC-TV...
...Under each country is a listing of U.S...
...Information Agency Although local businessmen in Latin America initiated the development of the television systems in their countries, they were always influenced and often limited by the eleotromcand media industry in the U.S...
...Mestre was a leading businessman in Havana where he developed and controllZd most of Cuban television before the Revolution...
...Already, the ABC Worldvision stations can reach a universe of more than 15,000,000 (1963) television homes...
...8 (repeats Ch...
...Caracas, Venezuela Ch...
...10027...
...TeleAruba Ch...
...Department of Comaerce...
...8 (1960) Aruba, Netherlands Antilles Curaqao, Netherland...
...8 (1965) Hamilton, Bermuda TV13...
...6 (1960) Monterrey, Mexico CBS- TV Stations Trinidad and Tobago TV Co...
...CBS-20...
...corporations...
...subscription: $5 In This Issue: The U.S...
...Telesistema Ecuatoriano Ch...
...Universidad Cat6lica Ch...
...ve opportunities...
...5 (1953) Rio de Janiero, Brazil Sao Paulo, Brazil BARTEIT MEDIA- TV Stations PJA-TV...
...All media (television, radio, newspapers, magazines, etc...
...The Gallatin Annual of International Business/1965...
...8), with the remaining 60% held by Goar Mestre and local investors...
...However, in spite of this disappointment, ABC Worldvision has continued to grow...
...Rediffusion of London-40...
...The merger would have solved ABC's financial problems and would have provided the network with important overseas contracts as ITT has the largest international telecommunications system in the world...
...13 (1960) Ch...
...Thomp- J. Walter Thompson Len & New - Lennen & Newell Y. & R. - Young & Rubicam MlcC-Erick - McCann-Erickson system, as the stations have to agree to accept programs and advertising chosen by ABC for prime-time viewing...
...direct private investment in Latin America rose from $4.4 billion in 1950 to $11.5 billion by 1966...
...3 Guataula City, Guatemala 4VMR-Tv...
...12 (1963) Aruba, Netherlands Antilles Operated by Bartell Media Corp...
...Yet there is a real long-term Xener ~that, if present trends continue, American advertising men may find themselves in just this position in some countries...
...Provental, Caracas...
...corporations flocked down to take advantage of the new market...
...4 is repeated in Barquistimeto (Ch...
...Educational programming was a luxury that tied up their facilities without producing revenue...
...The two figures in the lower left corner under each country are: top no.: number of TV stations in the country bottom no.: number of TV sets in the country (Sources: Television Ae, January, 1968...
...From Television Magazine, a sophisticated trade publication for the industry...
...to be competitive and to get in now...
...MEDIA EMPIRE IN LATIN AMERICA CHILE Grant Ken & Eck $ .54 McCErick 2.6 J W. Thomp 1.5 22 $605 300,000 COLUMBIA Ken Eck $ .95 McC-Erick 1.8 14 $610 410,000 VENEZUELA Grant Ken Eck $7.5 McC-Erick 2.0 J.W...
...For example, ABC can sell BEtman to an advertiser and then place Batman along with designated commercials in any Worldvision country where the advertiser wants it to appear...
...Thomp 1.2 Y. R. 4.0 21 $2,533 650,000 URUGUAY McC-Erick $ .40 J.W...
...In early 1968, Worldvision boasted 64 TV stations in 27 countries (16 of them in Latin America) reaching more than 20 million homes...
...In one sense ABC International is becoming a worldwide advertising agency...
...Hubert Federspiel40...
...NBC International deals directly with overseas broadcasters to sell NBC programs which are shown in 82 countries...
...local business group)-10CBS- Production Co...
...The influence of NBC's styl-, structure and priorities (particularly its favoritism toward commercial non-government stations) on a client country's TV system is unavoidable...
...Listings include the station's c-al letters, owner, channel number, founding date and location, when available.-8ABC WCRLDVISION - TV STATIONS LS-84TV...
...Sig Mickelson, vice president of Time-Life Broadcast...
...4 (1958) Ponce, Puerto Rico Lima Peru INTER-AMERI CAN PUBLICATIONS- TV Stations WKAQ-TV...
...And this would be an awkward posii wcn indeed...
...Merle S. Jones, president of CBS television and a director of CBS (also director of Proartel, Buenos Aires...
...But television wasn't the prime mover...
...Ownership: Time-Life Bdct.-20...
...2 (1960, 1963) Corp...
...K. 1.5 J.W...
...2 is repeated in Coro (h...
...13 (1960) Buenos Aires, Argentina Ownership: CBS-20...
...e look forward to the time when every nation, on every continent, welcomes television as an ambassador of world trade...
...Simply stated, the economic need to expand into overseas markets did not exist for the television industry in the 1950's...
...8 (1959) San Salvador, E Salvador TG-VTV...
...Televisora de Costa Rica S.A...
...o-ring inflames nationalistic passions more quickly than the charge that Madison .'_ o controls the press or the broadcast media...
...Radio Santo Domingo TV Ch...
...other trade ournals...
...K. - 1 11,000 MEXICO D'Arcy F.C...
...Pantel, Lima...
...However, once broadcasting began, educational TV was Dushed aside...
...The American people needed more TYV sets and more programs to watch...
...13 (1963) (repeat Ch...
...13 (planned) Lima, Peru Proventel...
...APPLICATION TO MAIL AT SECOND CLASS POSTAGE RATES IS PENDING AT NEW YK, N.Y.THE INDUSTRY SPEAKS FCR ITSEIF operated, directly or indirectly, by commercial interests which were initially concerned with keeping their enterprise solvent...
...That role belongs to the client: The American consumer goods industry...
...Department of Commerce...
...Thomp 3.5 Y. & R. .6 43 2,100.000 $1,42 PANAMA Grant McC-Erick - 0,00 $804 110,000 ARGENTINA Grant Ken F Eck McC-Erick $4.4 J.W...
...Thomas Aitiken, Jr., vice president of McCann-Erickson, quoted from Peter Bart's article, "Madison Avenue: Expansion Fever" in Saturday Review, October 13, 1962...
...Televisora Ch...
...corporations have done in the past, the development of those societies...
...Although the FCC had approved the merger twice during the two year attempt, the Department of Justice opposed it...
...This group became known as the Central American TV Network (Cadena Centroamericana or CATVN...
...Programming equipment, technical assistance and TV sets came from the United States...
...K. - Norman, Craig & Kumael Ken & Eck - Kenyon & Eckhardt J.W...
...Department of Commerce, hundreds of U.S...
...Corporaci6n Panamena de Radio Di- YSR-TV...
...The role ABC International has played in Latin America and the way it has organized and expanded its operations, epitomizes how media, television specifically, can be utilized to play handmaiden to the penetration, domination and eventual bastaidization of foreign economies by U.S...
...ABC controls a share of Venevision (Ch...
...5) Siguatepeque, Honduras SHTV...
...and this obviously means to act like a leader...
...In addition, the merger would have insured ITT with a large buyer not only for satellite channels, but also for its own television equipment...
...Public opinion studies indicate that the majority of Americans not only receive its entertainment from TV, but also rely on that medium for news information...
...B. - Foote, Cone and Belding N.C...
...2 Caracas, Venezuela Ch...
...7 (1960) San Jos6, Costa Rica Ownership: ABC-35...
...Caracas, Saigon and the Middle East...
...and according to the U.S...
...HRYA-TV...
...The development of a television system in Latin America went through different phases...
...I And now that the United States is exerting more pressure on the South American countries to convince them of the necessity of a functioning Latin American Free Trade Association, ABC International in January, 1968, formed LATINO (Latin American Television International Network Organization) which will follow the same pattern as CATVN and includes so far, Venezuela, Ecuador, Uruguay, Argentina, Chile and Mexico...
...3 (1964) Member of ABC Worldvision Barbados, West Indies XET-TV...
...Edward Ney, senior vice president of the advertising agency, Young & Rubicam at an ABC Worldvision Symposium, May 1966, in Mexico City...
...6, 1964) Larranaga S.A...
...Cadena Venezolana de Televiai6n Ch...
...Harold Anderson, director of management services for NBC, explaining his company's policy against investing in any goverment-owned communications system...
...CBS has concentrated its limited overseas involvement in Latin America, but its overall policy is still one of hesitancy...
...Canal Once Televisi6n S.A...
...2 and Ch...
...Perhaps ABC was forced to take on that function because of its weakness in the field of television broadcasting vis-a-vis CBS and NBC...
...8 (1960) Curacao, Netherlands Antilles Operated by Bartell Media Corp...
...Significantly the major percentage of increase occurred outside the United States...
...Goar Mestre and others-60% Goar Mestre and others-60% TIME-LIFE ROADCAST- Technical and Financial Assistance TV-Globo TV-Paulista Ch...
...The effect television will have on latin America is still unclear, but it will probable be no more beneficial for them than it is for us...
...Television Magazine, October 1966).LEGEND The chart on the opposite page shows Latin American and Caribbean countries in which UoS...
...ast year Colgate-Palmolive showed 53% of its sales from overseas...
...The larger and more developed countries of Argentina, Brazil, Cuba, Mexico and Venezuela began the process in the early 1950's, primarily with the capital of local businessmen, The initial investments were large and the profit payoff was longer in coming than most Latin American investors are accustomed to...
...Everywhere in the world vast new consumer economies offer a fabulous challenge...
...Also in 1960, one year after it was formed, ABC International advanced $250,000 to and invested in five Central American TV stations - one from each of the five countries...
...2 is repeated in the following three cities: Interior, Chiriqui (1966), E1 valle (Ch...
...They have stockholders and we have stockholders...
...corporation with investments in Latin America (Argentina, Brazil and Venezuela...
...TSuscription price: $5.00 per year...
...B. $1.3 Grant Ken Eck 2.2 McC-Erick 5.6 J.W...
...Quoted from Herbert I. Schiller's "The Hard Sell," The Nation, December 5, 1966...
...businesses to be established in one Central American country and to sell their goods in all the countries, without paying any tariffs...
...Gov't.-40% NBC- TV Stations Radio Caracas (Radio and TV) CBC-TV- Radio arbados...
...12 (1963) Ch...
...Film Companies Rises, November 7 ~ 4, 1963...
...5 (1959) Port-au-Prince, Haiti HRTG-TV...
...CBS's family includes the publishing house of Holt, Rinehart and Winston, Inc., the toy company Creative Playthings, Inc., Baily Films and the New York Yankees...
...The ability of TV to command the attention of millions of people for long periods of time has political consequences...
...The second and perhaps more significant reason why these companies did not invest early in Latin American television is based more in the economic structure of the American capitalist system...
...NBC's specialties overseas are programming and management services contracts rather than direct investment in TV stations...
...Broadcasting Corp...
...Quality Telecasting Corp...
...media corporations that it was safa and fertile ground...
...TABLE OF U.S...
...Since that control cannot yet be obtained, they prefer to wait for a more opportune moment...
...In following their clients abroad, U.S...
...5 (1959) Tegucigalpa, Honduras Hondurena S.A...
...5 (1955) Maya6.ez, Puerto Rico IRIK-TV, Ponce Television Corp...
...4 (1960) Guayaquil, Ecuador HCTVE...
...Television Magazine, October, 1966...
...2 Ch...
...Also...
...Interview with QGur Sharif on Chel...
...Telemundo, Inc...
...9 (1965) BogotA, Colombia TI-TVCR...
...6 E1 Zamorano, Mexico LATINO PJA-TV...
...2), which is a member of ABC's Worldvision group...
...media corporations have investments in television...
...The tendency of this concentration is to limit the range of views that get presented...
...4 (1965) Ch...
...In 1961, in the U.S...
...We'd rather hold ourselves open for the total market...
...RCA's subsidiaries include Hertz, Commercial Credit Co., Random House, Sunbury and Dunbar Music, Inc., Defense Electronic Products and two Job Corps Training Centers...
...Bat "not always does their political philosophy agree with ours...
...The NACLA NEWSLETTER is published ten times a year by the North American Congress on Latin America...
...ABC International published a list of 31 companies which adverti;.-l through the Worldvision system and almost all do business in Central America...
...11 Buenos Aires, Argentina LATINO* ZBF-TV...
...Time-Life Broadcast20...
...10 Las Lajas, Mexico IATINO Telesistema Mexicana Ch...
...networks...
...The procedure ABC uses in building its Worldvision empire is fairly standardized...
...motion pictures occupy 60 per cent of screen time in theatres of the free d world and thus stimulate demand for American goods among the hundreds of millions of viewers abroad...
...13) Valparaiso, Chile LATINO Alto Magdalena...
...Further motivating ABC's international push was its proposed merger with ITT (International Telephone and Telegraph Corp...
...The values projected by television programs and advertising imported from the United States will definitely affect the cultural integrity of the Latin American people...
...Joseph Charyk, the president of Comsat...
...to resell to the public...
...companies in the TV market is Caracas, Venezuela...
...12 (1962) Montevideo, Uruguay LATINO Venevisi6n Ch...
...and Teleprogramas Iberoamericanas, Pa3nma ), explains CBS's limited overseas expansion not as a lack of in...
...Proartel Proventel Ch...
...But ABC's approach is the reverse of what the agencies-are doing...
...advertising agencies and their billings--total fees charged to clients (in millions...
...13 (1958) Santiago, Chile LATINO TV de Chile...
...11-2There are two basic reasons why the U.S...
...Gov't.-10...
...13 (1962) Port of Spain, Trinidad Ownership: CBS-10...
...This system allowed U.S...
...Time-Life Broadcast20...
...Thomp 1.2 22 300,000 $605 BARTELL WOMETCO MEDIA ENTERPRISES ATLE McC-Erick 25 ,000 $24 19,000 COSTA RICA McC-Erick $ .45 6 65,000 $63 65,000 BARBADOS Ken , Eck $ .25 McC-Erick 1.0 N.C...
...First, to detennrmine the wants and needs for these countries that you're not in, to think in terms of an international basis...
...Both, however, are banking on the existence of a sizeable group of international companies with marketing plans that cover large portions of the globe...
...CBS has production companies in uenos Aires, Caracas and Lima...
...7 (1954) Ch...
...8 (1964...
...A further impetus for TV's move into Latin America was given by the increasing presence of U.S...
...Therefore, the role of Worldvision for ABC is to centralize three very important and profitable tasks - program buying, sales representation and networking...
...4) Caracas, Venezuela Radio Caracas Televisi4 Ch...
...Television de Norte S.A...
...Unfortunately for both companies, ITT was forced to terminate the merger plan in January, 1968...
...12 (1962-Repeats Ch...
...Primera Televisi6n Ecuatoriana Ch...
...Time-Life Broadcast is the other large U.S...
...4 (1956) Mexico City, Mexico LATINO Telesistama Mexicana Ch...
...Dizard says, 'ost TV stations in undw-teveloped countr...
...Trinidad and Tobago TV Co...
...6 Guayaquil, Ecuador HCPTVE...
...Sources: Survey of Current Business, U.S...
...6 (1956) Ch...
...9, January, 1968 Published ten times a year by the North American Congress on Latin America at 160 Claremont Avenue, New York, N.Y...
...They argued that the Latin Americans themselves should take the initial risks...
...Both companies are in good financial positions - earnings are up and assets are large ($670 million for CBS and $2,084 million for RCA which is NBC's parent corporation...
...Tyler's article, p. 61...
...These last two functions are the ones that ABC sees as crucial for the success of the Worldvision "I think the time is now, if it hasn't been already, to consider selling your product everywhere...
...CBS-20...
...Media Empire in Latin America (with four pages of charts and tables...
...The various underdeveloped countries are having to permit commercials because they can't afford a television system otherwise...
...companies (mainly ABC, CBS and NBC) would get involved...
...In this world of high-powered communications we may even have to speak of a new kind of "self-alienation" for citizens living under capitalism...
...7 Paso de Cortes, Mexico LATINO Telesistema Mexicana Ch...
Vol. 2 • January 1969 • No. 9
